Paycom Software, Inc. (“Paycom”) (NYSE: PAYC), was honored with a 2018 Killer Content Award at the 2018 B2B Marketing Exchange, hosted in Arizona by Demand Gen Report. Paycom won in the annual awards’ category of Influencer Marketing, which recognizes brands that successfully tapped influential industry leaders to help validate content campaigns and increase message credibility.
Paycom’s winning campaign gave HR professionals and employers a closer look at the importance of employee engagement. In collaboration with Jacob Morgan, renowned futurist and author of the best-selling The Employee Experience Advantage, the campaign included a pair of episodes on Paycom’s internationally syndicated podcast, HR Break Room; a live webinar; and a series of thought-leadership blog articles. As a result, the company saw across-the-board increases in new business leads, podcast downloads and blog readership.
“Our marketing and communication department’s creative, innovative and strategic approach to content creation has helped elevate our brand even further on a national stage,” said Paycom’s chief marketing officer, Kathy Oden-Hall. “By engaging Jacob Morgan and other thought leaders, we are able to bring relevant, topical and timely information to our growing audience of business leaders and HR professionals.”
Across 14 categories in this year’s competition, the Killer Content Awards – also known as the Finnys – honored 32 progressive business-to-business firms for content creation and campaign execution.
About the 2018 B2B Marketing Exchange
Hosted by Demand Gen Report, the 2018 B2B Marketing Exchange was a multiday educational event focused on improving B2B marketing and sales strategies and results. The conference was held Feb. 19-21 at the Fairmont Scottsdale Princess in Scottsdale, Arizona.
About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multichannel demand-generation efforts.