Dec. 12, 2017

Guest:

Rachel Duran, manager of talent acquisition marketing, CA Technologies

The employer brand has emerged as one of the most important tools for today’s recruiters. In fact, 75% of job seekers consider it before they even apply, according to a recent CareerArc study. But what exactly is it? And how can you influence and shape it to attract the type of talent your business needs?

In this episode of HR Break Room, Rachel Duran, manager of talent acquisition marketing at CA Technologies, joins us to look at what one of the year’s most anticipated movies can tell us about the employer brand. In this conversation, we discuss:

  • what the employer brand entails and why it matters
  • the importance of keeping your employer brand transparent and true to your organization’s culture
  • how to ensure your employer brand stays away from the dark side in order to attract the right people

 

Learn more about the pressure points of your employer brand by taking our quiz.

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About HR Break Room

HR Break Room is a podcast from your friends working in human resources, dedicated to bringing you interesting break room conversations with experts on the hot topics of HR and HR Technology, one cup of coffee at a time. Hosted by Caleb Masters and Chelsea Justice, HR Break Room is designed to inspire you to harness the power of HR technology to empower your people and organization.


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