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Get Schooled in Social Recruiting Strategies

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Every day when I pick my kids up from school, I ask the age-old mom question: “What did you learn today?”

Of course, they roll their eyes, but it doesn’t matter. The best way to make sure that you retain interesting and valuable information is to talk it over with someone. That’s the theory behind so many industry conferences.

The theory is the same post-conference: I always try to find the high note and the Social Recruiting Strategy Conference had many. Ready to get schooled in recruiting?

The Been-Here, Done-That
I spoke to several recruiting pros who wanted to know how to attract factory workers, not gamers. Let’s face it: While most branding presentations are inspiring, they aren’t practical to people who aren’t in sexy industries like entertainment, social media and music.

While the Brendan Browne presentation on how to build a scalable recruiting process had fewer exciting videos and cubicle shots, I left with way more information on how to actually build a world-class recruiting function. From using readily available data to set expectations at the beginning of a search, to using a simple SWAT graph to determine the best approach for the each candidate and dividing the work among a team, the information was applicable to literally any business in the room.

The Theme of One-to-One
Customizing your recruiting pitch to individuals was a big theme this year, and with good reason. These days, the tools do exist to make recruiting more about the ask than about the search. Bryan Chaney pointed out different ways to customize your message depending on company standards, and ways to use search tools to “not be so creepy.”

As automation continues to creep into our daily activities as recruiting professionals, it will take more marketing and nurturing skills to stand out from the pack, especially to candidates. In the same way Anthropologie knows I was looking at that floral sweater, recruiters can find information about where candidates fell away from the process or what jobs they were most interested in, even if they haven’t yet applied.

The Tools, Tricks and Hacks Recruiters Are Using
I learned about a ton of new tools and tricks that I’d never seen before. Joel Cheesman spoke on mobile and gave some exciting examples as to how NFC (near-field communication) could work for recruiting, particularly retail and restaurant staffing.

Finally, in my own session, I introduced recruiters to the beauteous wonder of marketing automation and lead generation, plus some “get these today because they are free” tools like Rapportive.com, the Buffer app and advanced LinkedIn analytics.

The Truth About Big Data
There were quite a few high points, but No. 1 for me was the takedown of Big Data by Dave Mendoza. A longtime advocate of what data can do within the enterprise, he dismantled the mystery around Big Data and put the onus squarely on the recruiting and sourcing team by focusing on process and complete records. The advent of social, said Mendoza, allows talent-acquisition teams to create records that age far slower than those dependent on work email addresses or company phone numbers.

The Overall Takeaway
Nearly every session had one key takeaway, but the underlying theme was that of being better. For years, recruiting has been on the receiving end of tools that make it ever easier to search and locate, simultaneously making our jobs easier and more difficult.

The tools have changed the core competencies of those who win in recruiting to more soft skills, like the ability to have a conversation and use their applicant tracking system and the data it contains to their advantage. It’s almost as if we’ve come full-circle, with that customized 3-by-5 card, a phone and a desk being replaced by a CRM record, a Skype number and a stand-up desk.

In essence, while plentiful, industry conferences help me to regain my focus on what recruiting practitioners actually are struggling with, and it is as varied as the industries and companies they represent. The solutions that will solve these problems don’t just exist within vendor brochures or advanced training classes, as much as the common sense and desire to serve both our organizations and the people who work in them.


Maren Hogan

by Maren Hogan


Author Bio:

Maren Hogan is the CEO of Red Branch Media. With over 14 years of marketing experience and as a community builder in the HR and recruiting industry, Hogan has built successful online communities and been a prolific contributor of thought leadership in the global recruitment and talent space. Her clients include Fortune 500 companies and SMBs around the globe. Hogan received her Bachelor of Science in Communications and lives with her three children and husband in Omaha, Nebraska.

What Substance Abuse in the Workplace Costs Employers

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Of the estimated 14.8 million Americans who use illegal drugs, 70% of them are employed, according to the U.S. Department of Labor. Therefore, odds are your company employs workers who fall into this group. The use of drugs or alcohol by employees inside or outside the office can be costly for a business, leading to:

  • increased turnover rate
  • workplace incidents
  • poor workplace morale

From a financial perspective, the National Institute on Drug Abuse found substance abusers cost employers twice as much in workers’ compensation and medical expenses. Additionally, substance abusers are five times more likely to file workers’ compensation claims.

Furthermore, employees with alcohol dependencies are nearly three times more likely to have injury-related absences, according to the National Council on Alcoholism and Drug Dependence. In 2015, that council reported that federal surveys indicate 24% of workers reported drinking on the job at least once in the past year.

Recognizing the signs

Knowing how to handle substance abuse in the workplace starts with recognizing the existence of a problem. Whether it is abuse of alcohol, prescription drugs or illegal substances, a number of visible signs can indicate an employee needs help:

  • change in appearance
  • frequent tardiness
  • decline in job performance
  • slurred speech and drowsiness
  • mood swings and irritability
  • scent of alcohol

None of these signs alone indicates a substance abuse issue, but intervening early with employees displaying a combination of these signs may be valuable to your business. Implementing a companywide policy, training managers to recognize signs of substance abuse, and setting expectations with employees through training can help safeguard your business and your workforce.

 Disclaimer: This blog includes general information about legal issues and developments in the law. Such materials are for informational purposes only and may not reflect the most current legal developments. These informational materials are not intended, and must not be taken, as legal advice on any particular set of facts or circumstances. You need to contact a lawyer licensed in your jurisdiction for advice on specific legal problems.

 

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Posted in Blog, Compliance, Featured

Jason Hines

by Jason Hines


Author Bio:

Jason Hines is a Paycom compliance attorney. With more than five years’ experience in the legal field, he monitors developments in human resource laws, rules and regulations to ensure any changes are promptly updated in Paycom’s system for our clients. Previously, he was an attorney at the Oklahoma City law firm Elias, Books, Brown & Nelson. Hines earned a bachelor’s degree from the University of Central Oklahoma and his juris doctor degree from the Oklahoma City University School of Law, where he graduated cum laude. A fan of the Oklahoma City Thunder, Hines also enjoys exploring the great outdoors with his wife and daughter.

Podcasts

5 Podcasts That Every HR Professional Should Download

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Podcasts provide the opportunity to sit like a fly on the wall and listen to some of the most brilliant minds in the world converse about today’s biggest trends and challenges.

According to a study by Triton Digital, nearly one quarter of Americans listen to a podcast at least once a month. Education is a popular subject, with 40% of podcast listeners tuning in to that type. If you’re an HR professional or business leader looking to broaden your knowledge of HR and HR technology this year, I highly recommend filling your ears and brains with these five podcasts throughout ’18.

1. HBR IdeaCast

From Harvard Business Review, the weekly HBR IdeaCast features leading thinkers in business and management discussing a variety of key topics in the work world.

It is an excellent resource for insights on a wide array of subjects including, but not limited to, HR. The discussions apply directly to organizations nationwide. The podcast reminds me of NPR’s Fresh Air, but with an emphasis on business leaders.

Recommended episodes:

2. HR Happy Hour

Since 2009, HR Happy Hour has featured thought leaders, workplace and technology experts, academics and more to take on important aspects impacting HR, technology and the workplace.

The podcast is so long-running that it has episodes dedicated to just about every HR topic under the sun. The charming hosts Steve Boese and Trish McFarlane make trending topics fun and informative.

Recommended episodes:

3. CIPD

From the UK’s Chartered Institute of Personnel and Development, the monthly CIPD podcast covers everything from talent acquisition to workplace training and cybersecurity.

CIPD’s international perspective brings fresh eyes to subjects that resonate with many American HR professionals. With a backlog of more than seven years’ worth of episodes available, it’s easy to recommend.

Recommended episodes:

4. Workology Podcast

Covering the science and art of the workplace, Jessica Miller-Merrell’s Workology Podcast offers insights and actionable tips on HR and recruiting. Each 45-minute episode promises an in-depth look at every company’s most valuable asset: the employee.

In asking sharp, pointed questions about the latest HR trends, Miller-Merrell does an excellent job as host, bringing a unique and often unexpected take on familiar subject matter.

Recommended episodes:

5. HR Break Room

The official podcast of Paycom, HR Break Room brings you quick conversations on hot topics in HR and HR technology. Co-host Chelsea Justice and I talk with guest experts about the challenges faced by the everyday workplace, as well as their solutions.

To be a bit self-indulgent, I love doing this podcast because it gives me the opportunity to talk with some of the most brilliant minds in the industry. In our first year, our esteemed guests have included New York Times best-selling author Cy Wakeman, millennial expert Adam Smiley Poswolsky, HR Bartender’s Sharlyn Lauby, futurist Jacob Morgan, author and Harvard professor Mihir Desai and of course, motivational speaker and leadership expert, Mark Sanborn.

Recommended episodes:

You can learn more about goings-on within the HR sphere by subscribing to HR Break Room podcast. Here’s to a year full of professional growth through podcasts!

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Posted in Blog, Featured, HR Management, Leadership

caleb.masters

by Caleb Masters


Author Bio:

Caleb is the host of The HR Break Room and a Webinar and Podcast Producer at Paycom. With more than 5 years of experience as a published online writer and content producer, Caleb has produced dozens of podcasts and videos for multiple industries both local and online. Caleb continues to assist organizations creatively communicate their ideas and messages through researched talks, blog posts and new media. Outside of work, Caleb enjoys running, discussing movies and trying new local restaurants.

Deadline Extended

Employer Deadline Extended for Furnishing 2017 ACA Forms

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Distribution of 2017 Affordable Care Act (ACA) Forms 1095-B or -C to your employees has been extended.

As issued in Notice 2018-06, the IRS has extended the deadline from Jan. 31 to March 2. (However, the deadline to provide Forms W-2 and 1099 to employees and contract workers remains as Jan. 31.)

Filing deadlines unchanged

While the deadline to furnish forms was extended, the filing deadlines remain the same: Feb. 28 for paper forms, and April 2 for electronic forms.

IRS Notice 2018-06 emphasizes that employers who do not comply with the due dates for furnishing or filing are subject to penalties under sections 6722 or 6721.

Good-faith transition relief extended

The IRS also announced the extension of good-faith transition relief. This may allow an employer to avoid some penalties if it can show that it made good-faith efforts to comply with the information reporting requirements for 2017.

This relief applies only to incorrect and incomplete information reported on the ACA forms, and not to a failure to file or furnish the forms in a timely manner. Additionally, the IRS stated it does not anticipate extending either the good-faith transition relief or the furnishing deadline in future years.

Contact a trusted tax professional if you have questions on how this may affect your business specifically.

Click here to read more about how the ACA is affect by the new Tax Cuts and Jobs Act.

Disclaimer: This blog includes general information about legal issues and developments in the law. Such materials are for informational purposes only and may not reflect the most current legal developments. These informational materials are not intended, and must not be taken, as legal advice on any particular set of facts or circumstances. You need to contact a lawyer licensed in your jurisdiction for advice on specific legal problems.

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Posted in ACA, Blog, Compliance, Featured

Erin Maxwell

by Erin Maxwell


Author Bio:

As a compliance attorney for Paycom, Erin Maxwell monitors legal and regulatory changes at the state and federal level, focusing on health and employee benefits laws, to ensure the Paycom system is updated accordingly. She previously served as assistant general counsel at Asset Servicing Group in Oklahoma City. She holds a bachelor’s degree from the University of Central Oklahoma and a J.D. from the University of Oklahoma. Outside of work, Maxwell enjoys politics, historical mysteries and spending time with her family.

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