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White Paper

Discover Who Owns Your Employer Brand

Key Takeaways

  • Identify your brand reputation and aim to understand what affects it.

  • Work with other teams within your organization to start a conversation.

  • Define what your employer brand isn’t before identifying what it is.

  • Create a plan on how to improve your employer brand, then execute it.

Your employer brand is more than HR fluff or blog fodder; it’s something that affects the bottom line. For that reason, developing it doesn’t belong solely to HR. It belongs to everyone. Learn the various roles stakeholders in your organization have in cultivating a strong employer brand.

To learn more, download the Discover Who Owns Your Employer Brand white paper.

Key Takeaways

  • Identify your brand reputation and aim to understand what affects it.

  • Work with other teams within your organization to start a conversation.

  • Define what your employer brand isn’t before identifying what it is.

  • Create a plan on how to improve your employer brand, then execute it.