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Why Careers in Sales and Marketing Are More Aligned Than You Might Think

Abraham Mendieta | March 8, 2024

When examining organizations at the top of their fields, if you peel back the surface, it’s not uncommon to find an innovative marketing team driving an ambitious sales force. In these forward-thinking environments, marketing provides sales with the tools they require to get new clients. Sales is then able to close valuable deals with those clients, generating revenue for the organization and giving marketing the resources necessary to support a cycle that carries everyone forward.

That’s what we have here at Paycom: marketing and sales in total alignment. How we did we get here? Let’s take a look at how bringing these two teams together produced dynamic results.

Establishing a brand through innovative marketing

According to research, 70% of businesses interested in making any sort of purchase have defined what they want before they ever contact a sales rep. In light of those findings, it’s clear that marketing’s ability to communicate the value of a product or company is more important than ever!

Before a business ever reaches out to Paycom, our marketing initiatives make sure prospective clients know who we are, what we do and how we surpass the competition.

You’ve probably seen these initiatives on television, online or across all the major social media platforms. From the thought leadership of our webinars and podcasts to the social media snark of Corporate Natalie or our Unnecessary Action Hero commercial spots featuring S.W.A.T. star Shemar Moore, we’re actively spreading the word about Paycom’s benefits to organizations and their employees.

Sales and marketing working together to land deals

In a HubSpot survey, 26% of sales professionals nationwide said improving sales-marketing alignment is a top priority. At Paycom, both teams naturally share very similar goals. And when they integrate their strategies, hitting those goals is easier than ever.

“Aligning sales and marketing goals is pivotal to organizational success,” said Steve Sturges, Paycom’s chief marketing officer. “When our teams operate with a shared goal, we unlock growth opportunities, both professionally and personally.”

We’re not the only ones who think we’ve achieved something special in these departments. In 2023, Paycom was recognized with Best Teams honors for our sales and marketing departments by the workplace review site Comparably.

Growing careers keeps everyone at the top of their game

What makes employees want to succeed professionally? At Paycom, our employees know that there’s room to grow. With ample advancement opportunities in an innovative, supportive organization that challenges the status quo, ambitious team members are able to showcase all the possibilities our organization offers.

One example of this opportunity is Trinity, Paycom’s team leader of webinars and podcasts. Her career journey began as a temporary employee in the Paycom Services Department, but she didn’t stay there for long. Today, she’s guiding a team that reaches thousands of listeners every month as she and her colleagues sit across from some of the most high-profile names in media.

“If you had told me 10 years ago that I would be interviewing HR professionals — at times celebrities — and serving as one of the faces of the company, I would have never believed it,” Trinity said. “But that’s what happened because I was surrounded by supportive teammates and leaders, and I believed I was part of something bigger.”

Are you ready to build an exceptional career in sales or marketing with a company that’s redefining an entire industry? Apply to Paycom today!

About the author
Author picture, Abraham Mendieta
Abraham Mendieta
As an employer brand marketer, Abraham Mendieta helps the recruiting teams engage top talent and increase brand awareness. Mendieta is a proud graduate of the University of Oklahoma, where he earned degrees in both sociology and advertising. His efforts on Paycom’s employer brand team include company culture; careers; and diversity, equity and inclusion. Outside work, Abraham enjoys reading, going to the gym, spending time outdoors and hanging out with his family and friends.