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Behind the Curtain: A Look Into Paycom Marketing With Adam Ballard and Casey Twenter


Behind the Curtain: A Look Into Paycom Marketing With Adam Ballard and Casey Twenter

HR Break Room

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Adam Ballard, VP of Marketing

Casey Twenter, Senior Creative Director

From TikTok to TV, Paycom has partnered with influencer Corporate Natalie to reach audiences nationwide with its message on the power of employee-driven payroll through Beti®. But how did these efforts come to fruition?

Paycom’s vice president of marketing Adam Ballard and Casey Twenter, senior creative director, join host Morgan Beard for a discussion on what it takes to make these campaigns happen.

“One of the things I really enjoy most about working on a brand like Paycom is we’re really limited only by our own imagination of where we could go,” Ballard said.

In this episode of HR Break Room®, Ballard and Twenter discuss:

  • nuances of the creative process
  • the importance of resonating with the right audience
  • concepts on marketing innovative technology
  • how employees do their own payroll with Paycom


About HR Break Room
HR Break Room is a podcast from your friends working in human resources, dedicated to bringing you interesting break room conversations with experts on the latest buzz surrounding HR and HR tech, one cup of coffee at a time. Hosted by Morgan Beard, HR Break Room brings together industry experts to discuss brewing trends and robust solutions to today’s workplace challenges.
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The information does not constitute the provision of legal advice, tax advice, accounting services, or professional consulting of any kind, and it should not be used as a substitute for such. Product or company names mentioned herein may be the trademarks of their respective owners. This media is protected by copyright law. Paycom is not responsible for any liabilities that may arise out of the reproduction or distribution of the information herein. © 2023 Paycom Payroll LLC. All rights reserved.