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Fight or Flight: What HR Can Learn from the United Airlines PR Disaster

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Fight or Flight: What HR Can Learn from the United Airlines PR Disaster

HR Break Room

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Guest Hosts:

Brent Gooden, Founder and CEO, Gooden Group

Chad Raymond, Vice President of HR, Paycom

Matthew Paque, Director of Legal and Compliance, Paycom

On April 9, a United Airlines passenger was removed from Flight 3411 by airport security when United employees were unable to convince him to give up his seat. In the weeks since, this incident has become an infamous public relations crisis of huge proportions. The storm of negative PR and costly legal action has forced the entire airline industry to review its policies. Where did things go wrong and how can HR work with their public relations and legal teams to create policies in hopes of preventing such publicly embarrassing incidents?

In this episode of HR Break Room®, a panel of experts from the fields of HR, PR and legal join Caleb to examine the incident and reveal the important HR lessons buried beneath the ensuing media disaster.

In this HR Break Room conversation, you will learn:

  • the roles HR, PR and legal play in crafting policies designed to empower employees and satisfy customers.
  • the importance of equipping employees with the training they need to prevent moments of crisis.
  • how an organization’s values, culture and personality play a part in company branding and policy.

 

Learn more about training with Paycom’s “Learning Management Systems: Fueling Employee Knowledge and Propelling Business Growth” white paper.
About HR Break Room
HR Break Room is a podcast from your friends working in human resources, dedicated to bringing you interesting break room conversations with experts on the hot topics of HR and HR Technology, one cup of coffee at a time. Hosted by Caleb Masters and Chelsea Justice, HR Break Room is designed to inspire you to harness the power of HR technology to empower your people and organization.
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The information does not constitute the provision of legal advice, tax advice, accounting services, or professional consulting of any kind, and it should not be used as a substitute for such. Product or company names mentioned herein may be the trademarks of their respective owners. This media is protected by copyright law. Paycom is not responsible for any liabilities that may arise out of the reproduction or distribution of the information herein. © 2020, Paycom. All rights reserved.

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